A successful brand has to be consistent in communication and experience, across many applications:
Environment (storefront or office)
Print, signage, packaging
Website & online advertising
Social media & content marketing
Sales & customer service
Now, brand building being simple? The truth is: it doesn’t happen overnight…or even in a few months.
Brand building is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers.
This can mean an increase in sales, more projects, word-of-mouth referrals, and advocacy for your products or services.
I simplified the path for a brand building process below, to help your company or personal brand gain a more loyal following.
Are you wondering where to start?
Just use these 11 steps as guidelines on how to build a successful brand!
Step 1 : Determine your brand’s target audience.
The foundation for building your brand, is to determine the targeted audience that you’ll be focusing on.
You can’t be everything to everyone, right?
When brand building, keep in mind who exactly you are trying to reach. You’ll tailor your mission and message to meet their specific needs.
Get specific. Figure out detailed behaviors and lifestyle of your consumers.
I’ll explain with a few brief examples:
single moms who work from home
tech-savvy early adopters
college students studying abroad
executive recruiting professionals
Solidify a picture of your consumers, then create a brand identity that they can understand and relate to.
When brand building, keep in mind who exactly you are trying to reach. You’ll tailor your mission and message to meet their specific needs.Click To Tweet
Step 2 : Define a branding mission statement.
Before you can build a brand that your target audience trusts, you need to know what value your business provides.
The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building.
What’s your mission? Craft a clear expression of what your company is most passionate about.Click To Tweet
Everything from your logo to your tagline, voice, message and personality should reflect that mission.
We all know the Nike tagline: Just Do It. But do you know their mission statement?
Nike’s mission is: “To bring inspiration and innovation to every athlete in the world“.
You can see the Nike mission everywhere. They focus on all types of athletes using Nike products to be their best self.